Consumer Buyer Behaviour

Consumer Buyer Behaviour is an important topic which is covered during Marketing Module.
Consumer Buyer Behaviour will help to future marketing managers understand the reason why customers buying our products.

The content of lecture and seminar is:

– Models of consumer behavior
– Characteristics affecting consumer behavior
– Types of buying decision behavior
– Buyer decision process

In this File you will find:

– 1 Consumer Buyer Behaviour Lecture Power Point Presentation
– 1 Consumer Buyer Behaviour Seminar Power Point Presentation
– 1 Relevant Video Clip for Seminar
– 1 Interesting Activity for Testing how students are making purchasing decision
– 2 Case Studies

All materials are used during Principles of Marketing Module for Bachelor Level Students

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