Introduction to Marketing Research

Product Description
Introduction to marketing research is one of the lecture which is cowered during marketing research module. It is important for marketing students to know basics of marketing research, its tools and methods of data collection.

The agenda for this lecture is:

• understand the nature and scope of marketing research;
• understand its role in the design and implementation of successful marketing decision;
• describe a conceptual framework for conducting marketing research as well as the steps of the marketing research process;
• distinguish between problem identification and problem-solving marketing research;
• appreciate the relative values and importance of marketing research in regions and countries throughout the world;

In the attached file, you will find:

– 1 introduction to marketing research lecture power point presentation
– 1 Tutorial Plan with 7 different activities for students
– Several Case Studies

This lecture is covered by bachelor students.

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