It is extremely important for future marketing managers to know what is Marketing Strategy and how to choose proper one for the future growth of the company.
– BCG Matrix
– Competitive Positioning
In this File you will find:
– 1 Marketing Strategy Lecture Power Point Presentation
– 1 Marketing Strategy Seminar Power Point Presentation
– 2 Activities with answers for Ansoffs Matrix
– 1 Activity for BCG Matrix
– 1 Activity for Marketing Positioning
I am covering this topic within the Principles of Marketing Module with Level 4 Bachelor Degree Module. Students really like all activities. Hope it will help you to conduct excellent Lecture and Seminar with my materials.